Effective Communication in Organizations
Communication
Communication is the process of exchanging thoughts, information, interpretations, ideas, options and decisions between people to create common understanding. It is considered to be the most vital process in organizations. The allocation of resources, the coordination of activities, the delegation of authority and responsibility, Current market updates, Current organizational situation, the achievements of organization and etc. all to be communicated between management levels of the organization through this process. Communication is the very essence of the social system of an organization. The effectiveness of the organizational performance depends on the effectiveness of the communication process.
“Organizational
communication is as evolutionary, culturally dependent process of sharing information
and creating relationships in environment designed for manageable,
goal-oriented behavior.” (Waagen,C,L;)
Communication
Process
The steps between the sender and the receiver when exchanging ideas, information, etc. that result in transferring and understanding of the meaning leads to take necessary action.
Image 01- Communication process (source- printrest.com)
Importance of Organizational Communication
"The quality of supervisory communication corelated highly with high employee performance, high product quality, low absenteeism and low job turnover". (Hain, Tubbs;,1975)
Organizational
communication is known as the nervous system of the organization as it directs
the organization to act towards achieving the goals, functions, and structure
of organizations. Basically, organizational success is determined by the
effectiveness of organizational communication in each level.
Individual
Level –
- Improve understanding of the vision, mission, goals, values and procedure of the organization.
- Clearing up ambiguity in the what’s, how’s and why’s
- Build the sense of ‘Making a difference’
Group
Level –
- Creating common culture permits employees to act with empowerment.
- Helps reducing day to day conflicts.
Organizational
Level –
- Coordinating organizational resources efficiently.
- Implant the sense of belonging and commitment.
- Helps to direct impact on effort and efficiency.
Image 02 -Types of communication (source- resumeskillsforjobs.com)
Effective Communication
Effective communication
is something that does not happened by itself it must be done by a person, a
communicator. A communicator must take conscious efforts and follow the
principles of communication known as the 7C’s of communication.
- Complete – Must contain all the facts and figures that needed for the desired reaction.
- Clarity – Must be transfer in a simply understandable manner in thought and expression.
- Concise – Concentrate on the point and all unnecessary words must be eliminated.
- Courtesy – Must communicate in a polite and friendly manner.
- Correct – Language, Facts, Words, Information and all the includes must be accurate.
- Concrete – Body language must be in line with the verbal communication.
- Consideration – Must understand the emotions and sentiments of the receiver.
Conclusion
Organizational Communication is the process which allows information to flow from one place to another, involves the transmission and accurate replication of ideas ensured by feedback that helps to take appropriate management decisions.
The proper and effective communication is an important tool in for management of any organizations to achieve coordinated results efficiently.
References
Armstrong,M;,(2014), A Handbook of Human Resource Management Practice 10th edition.
Applied
organizational communication by Harris,T,E;, available at books.google.lk [online]
Neher,W,W,;,1997), Organizational Communication –
Challenges of Change, Diversity, and Continuity
Manning, P,K;,(1992), Organizational Communication. New
York: Aldine de Gruyter.


Communication is an important factor to transmit information from manager level to employees.To increase the efficiency of an oraganization, a proper communication process should be contain.you have describe this very well.Thanks for sharing.
ReplyDeleteThank you Bashitha.
Deletewell said Gangani, Effective communication helps managers to manage their basic function ls of organization, planning, organizing, leading and controlling. it also helps managers to perform their jobs and responsibilities.
ReplyDeletebut sometimes there are many barriers to effective communication, physical barriers,attitudes,language,culture,lack of common experience…. etc
thanks for your article.
Yes Thilina. Thank you for the feedback.
DeleteEffective communication occurs when a message is sent and received accurately. Effective communication is important to success and happiness. Effective communication in the workplace is central to all business goals. Thanks for sharing.
ReplyDeleteThank you for the Comment Harsha.
DeleteFor an organization effective communication is essential with the present context, communication has greatly enhanced.Delivering the message in a timely and appropriate manner, as well as accuracy, will all have an impact on the organization's development. You've written a clear draft with clear citations. Thanks for sharing Gangani.
ReplyDeleteYes it evolves. Thank you for the comment Praveen.
DeleteNowadays, it is very important of linking corporate communication to business strategy is essential to effective and consistent business operation. Effective communication may contribute to organizational success in many ways as discussed in your study. Ineffective communication may increase the chances for misunderstandings, damage relationships, break trust, and increase anger and hostility.
ReplyDeleteThank you Oshadha.
DeleteA Good one.
ReplyDeleteIn my opinion Communication is an essential component of any organization's management. Whether the goal is to inform employees about new policies, to prepare for a weather disaster, to ensure employee safety all throughout the company, or to listen to job satisfaction, effective communication is a critical component of effective management. Organizations must have comprehensive policies and strategies in place to be successful. To be successful, organizations must have comprehensive policies and strategies in place for communicating with their constituents, employees, and stakeholders, as well as the general public.
Yes. Thank you for the comment Umesh.
DeleteHi Gangani. Effective communication may add to organizational success and the development in many ways. It helps to Builds employee morale, satisfaction and engagement. Helps employees understand terms and conditions of their employment and drives their commitment and loyalty.
ReplyDeleteThank you for the feed back Parami.
DeleteEffective communication is important at all the levels in an organization. It is the process of how employees and management interact among each other to reach organizational goals and be more aligned with the core company values. Prime responsibility of the human resources department to clearly communicate the employee the rules and policies of the organization for them to perform efficiently. Effective communication is important in the organization for the flow of information, resources, and even policies.
ReplyDeleteThank you for the comment Sunith.
DeleteCommunication is an aspect of the business. While communication is an inherent part of the human experience, it is critical to consider how you will communicate positively and effectively is with your responsibilities and reputation as a business professional. A very informative article that you have created to describe how important it is to have effective communication.
ReplyDeleteThank you for the comment Nishantha.
DeleteHuman Resources communication can be heavily used to communicate messages to internal stakeholders about the state of the organization. This aids management and employees make better and communicate decisions on how to grow the organization
ReplyDeleteThank you for the comment Nandun.
DeleteAn important topic to be discussed. Where effective communication is a vital tool for every organization. When a proper communication method and a tool are well in placed, the room for misunderstanding or alteration of messages, or any potential for conflicts decrease and will lead to a greater level of understanding and relationship which will leads to achievement of personal and organizational goals. Nicely discussed. Worth to read.
ReplyDeleteThank you for the comment Jackson.
DeleteCommunication is an important tool for every organization to ensure the smooth functioning of the organization. Communication has to be effective communication. Effective communication means, the intended message was past on to the right person with the right message. Thereby, company can reduce miscommunication, reduce conflicts caused through wrong message, important official message being passed on to the lower level employees of the organization etc. Communication will be in many forms like, email, calls, one to one, face to face, online etc and it may contain several messages in the form of circulars, management changes, management decision and etc. Thank You.
ReplyDeleteThank you for the comment Arun
Delete